February 12, 2019

In 2018, we did some soul-searching. As a company, we've always been focused on flavor, but it’s about so much more than that. Flavor is the vessel through which we help people quit smoking. Flavor is how we make the world a better place. Sure, it sounds cheesy. Doesn’t stop it from being true.

The Beginnings of Flaving

Here’s the thing, we were all smokers once. Every single one of us at VanGo. We know how hard it is to quit. Before vaping, we tried everything. Patches, cold turkey, gum... None of it stuck until we discovered vaping. We thought: what an amazing tool! We wanted to tell everybody. What are you waiting for? Ditch your cancer sticks. Start vaping instead. Now, we’ve refined that sentiment, and we want to tell everybody: Quit vaping. Start flaving instead!

What is Flaving?

At this point, you’re probably wondering what we are talking about. What is "flaving"? Flaving refers to appreciating flavor through inhalation. Flaving is vaping for the pure pleasure of experiencing flavors. It’s enjoying your vape break not just for the nicotine fix, but for the rich, multi-layered flavor of a juice. Flaving is how we really quit smoking.

Breaking Bad Habits

You see, quitting isn’t just hard because you’re addicted to some combination of chemicals. It’s hard because it’s a habit, and for human beings, habit is one of the most difficult things to overcome. You know the expression “force of habit”? Habit really is a force. It’s an automatic impulse to do something. That morning coffee and smoke, that midday smoke break, that happy hour puff... When you quit smoking, you have to give up all these habits.

Flaving fills that void. It provides an enjoyable alternative to your harmful habitual moments. You can still enjoy a vape in the morning, pop out for a breath of fresh air and a taste of flavor in the afternoon and pair your well-earned happy hour beverage with a puff. Not only that, you can dive in to a whole new world of experience and flavor. Basically, flaving makes quitting not only feasible, but enjoyable.

Quit Vaping, Start Flaving!

This wasn’t just our experience either. We’ve heard it from countless converts. One day they were a smoker, then they discovered flaving and never looked back! We want to spread the word and help everybody quit. That’s why we pour such care and attention into our e-juices. Our flavors are complex and deeply satisfying. They are made to flave, and they can help you quit smoking to lead a healthier, happier life.  

Want to learn more about flaving? Visit startflaving.com and join the movement!


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